Pest control email marketing that keeps plans renewing.
Pest control runs on recurring plans. Sequence reminds customers before each visit, reaches homeowners when the season's pests arrive, and wins back customers whose plans lapsed.
Text plan customers the evening before each visit, send a spring ant and termite offer to customers without a plan, and email anyone whose plan expired a renewal offer.
What your agent does
- Step 1
create_sequence
Reminds before each visit
Timed from the appointment's start, so the reminder lands the evening before, whatever day the visit falls on.
Excerpt of the call
{ "name": "Visit reminder", "trigger_type": "event", "trigger_event_name": "appointment.scheduled", "anchor_property": "due_at" } - Step 2
add_step
Sends at the right local time
A step can send at a fixed time relative to the visit, in your brand's time zone, such as 6 PM the day before.
Excerpt of the call
{ "sequence_id": "seq_…", "template_id": "tpl_…", "anchor_local_time": "18:00", "anchor_day_offset": -1 } - Step 3
create_audience
Separates plan and non-plan customers
ServiceTitan membership status splits active plans, lapsed plans and customers who never had one.
- Step 4
create_broadcast
Runs the seasonal push
A one-time email or text to the right audience when ants, termites or rodents arrive.
The same job, without a builder.
Builder-style marketing tools make you assemble every piece by hand. With Sequence, your agent does the assembly from one sentence, and you review the result.
In a builder, you
- Export customers from your field-service software to a spreadsheet
- Design each email in a drag-and-drop editor
- Run a separate texting tool and keep both lists in sync
- Track which plans are due for a visit in a spreadsheet
- Pull lapsed plans each month for a renewal offer
With Sequence, you
Type one sentence. Your agent makes 4 calls:
- create_sequence
- add_step
- create_audience
- create_broadcast
Service-plan visit reminders
A reminder the evening before means fewer locked gates and missed visits.
- Starts when
- ServiceTitan or your scheduling software reports the visit as appointment.scheduled, with its start time.
- Timing
- A text at 6 PM the evening before the visit, in your brand's time zone, sent once quiet hours allow.
- Stops when
- The visit is canceled (an appointment.canceled exit). A STOP reply ends the reminder texts.
- Sample message
- {{team_name}}: we'll be at your home tomorrow for your quarterly service. Please leave side gates unlocked.
Seasonal pest pushes
Customers think about pests when they see them. A timely offer as each season starts reaches them at that moment.
- Starts when
- You schedule a broadcast to customers without an active plan (crm_member is false, from ServiceTitan) in your area.
- Timing
- Spring for ants and termites, late summer for mosquitoes, fall for rodents.
- Stops when
- One-time send; unsubscribed and opted-out contacts are skipped.
- Sample message
- {{first_name}}, ant season is starting. Book a treatment with {{team_name}} this month and we'll check for termites too.
Renewal and win-back
Customers whose plans lapsed already trust you. A renewal offer brings many of them back.
- Starts when
- Your agent emits a plan.renewal event to a dynamic audience of expired or canceled plans (crm_membership_status), which starts the sequence.
- Timing
- An email with the renewal offer, a text a week later for opted-in contacts.
- Stops when
- The customer replies (a conversation.replied exit) or unsubscribes. A STOP reply ends only the text.
- Sample message
- Hi {{first_name}}, your pest plan with {{team_name}} has ended. Renew this month and your next visit is on us.
Questions
How do visit reminders get the appointment time?
From the appointment event: ServiceTitan sends it for the job types you choose, or your software can send it with a due_at time.
Can reminders go out at a set local time?
Yes. A step can send at a fixed time in your brand's time zone, such as 6 PM the day before. Texts still wait for quiet hours in the customer's area.
How do I find lapsed plans?
With ServiceTitan connected, each customer carries a membership status you can turn into an audience.
Do I need ServiceTitan?
Membership status and appointment events come from ServiceTitan. Other software can send the same events through Zapier or the API.
Ask your agent. Sequence sends.
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